On my way to work, I listen to BFM 89.9
BFM is great coz it plays random songs that you dont hear elsewhere.
And from 8-8.20am its the breakfast grill!
Its where they interview key ppl on their respective industries.
(Perfect for people like me who are just clueless about industry insights)
Anyway back to the subject matter, the smartest quote on hospitality introduced by a speaker from a PR background is that.....
Pubs dont sell beer.
Hehe well that definitely caught my attention.
You know why???
Its because.........
lets say there is a row of pubs, the row of pubs all serve the same beer at roughly the same price. But you dont just walk into any 1st, 2nd, or 3rd pub. Instead, you choose to walk a little bit more and walk into the 4th one. Why?
If all the beers are the same, why the 4th and not the 1st, 2nd, 3rd?
You walk that extra distance and choose the pub based on their service and the experience you get from it. Essentially, whats being sold is not beer but service.
^8
